Dealer Essentials eNewsletter | April 2016

PSM Marketing | 04/20/2016



April brings motorcyclists out on the roads in droves. Make sure you give your customers a reason to ride by the shop and check out all the in-stock goodies they'll want to get this riding season.


Host a dyno competition, put out the newest line of rain gear, or host a bike wash at your dealership to get folks in the door and get the sales 'pouring' in.



Click the image to request a FREE Quote for your 'April Showers Bring May Horsepower' event.

Local Web Dominator Case Study: Loess Hills Harley-Davidson®




Loess Hills Harley-Davidson® is more than a name.  It has a history as unique and resilient as the local landscape and the customers who are family to the Loess Hills H-D® team.  The dealership is founded in the interesting and deeply woven history of the local bluffs that were created by untamed forces, shaped by ancient winds, and left a connection that goes beyond just a single person in a single place.


The Loess Hill H-D® family represents a strength that has withstood the test of time.  And, one of the goals of Bill Fisher, the Inside Marketing Team Leader, is to make sure that the customers who have felt this strong connection have a way to share their thoughts with others who may not have had the chance to yet feel the difference of being part of the Loess Hills H-D® family.



Bill and the leadership team at Loess Hills H-D® met with Account Executive, Josh Rapplean, to review how the Local Web Dominator program would give a voice to their customers through the review acquisition system.  They discovered that by linking up their DMS into the Local Web Dominator program, it makes the system for growing reviews from happy customers automatic and ongoing.   Plus, once their customers left a review on their custom review site (, they were then asked to share it on Google.  Again, automatically, so there are no awkward conversations done in the dealership or unique codes for customers to remember.  It’s just a quick, automated request that guides customers to quickly and easily share their review on the top ranked search engine in the world.



The results have been unprecedented. Bill linked up his Lightspeed account to his Local Web Dominator program.  Within the first two weeks, they received 127 positive reviews on their review site from very happy customers.


But, even better was that they grew their already pretty strong Google listing from 16 reviews with a 4.2 star rating to 55 reviews with a 4.6 star rating (at the time this article was written).  Y’all, that’s 39 new, authentic Google reviews in two weeks.  


This kind of success doesn’t just come from having a program that makes it easy for your happy customers to leave you a great review, but it also a testament to how well the Loess Hills Harley-Davidson® team treats their customers.  It’s a powerful combination of implementing a high quality S.Y.S.T.E.M. into a high quality team.


Want to give your customers a voice to share how great your team is in a way that helps grow your online reputation, attract new customers, and increase customer retention?  Give us a call for a FREE demonstration or to get a FREE quote on the Local Web Dominator program: 877-242-4472.


We've discussed the importance of having a good search engine marketing plan in place to drive customers to your website. But have you stopped by your website lately to see if it's up to par? After all, it won't do you any good to have the best search engine marketing campaign in the world if it drives customers to a website that hasn't been updated since it was created. 


Rod is going to give some pointers about how to make sure your customers stick around on your website instead of just breezing through and never coming back.


Click the video to watch...