Digital Marketing Case Study: Thunder Harley

Tia Robinson | 10/31/2019


Thunder Harley-Davidson is one of those dealerships that prides themselves on bringing quality products, service and relationships to their community.  This is articulated in their mission statement: “Building lasting relationships with our partners and employees while serving the recreational and travel community. Our core values shall be based on honesty and integrity and service to the Community.”

So, while they have customer relationship part handled with their incredible staff, General Manager, Jared Lautzenheise knows that they need to ensure that their prospective customers find exactly what they are looking for BEFORE they ever step into the dealership.


Jeff took advantage of the Harley Digital program and worked with PSM Account Executive, John Ambuehl to create a plan to migrate their website to the Firestorm Website platform.

They wanted a site that had a look and feel that celebrated their 25th Anniversary and played on their name: Thunder Harley-Davidson.

But, they also wanted a site that generated more leads and was easy for their team to maintain.  They are in the business of creating lasting relationships with Harley enthusiasts, so maintaining their website was not something they wanted to create headache or heartache for anyone.  


In just over 3 weeks, Jared had a brand new website, with a totally new logo that has the cool thunderbolts and lightening and nods to the longstanding heritage of the dealership.

And even better, their leads have sky-rocketed.  In the last quarter, their leads have more than doubled every month since the new site has been live.  Jared’s team gets to focus on creating more of those WOW customer experiences with more leads coming in the dealership each month.  And, they can do what they love most: share the Harley experience, because as a Certified Harley Website provider, the heavy lifting of updating promotions and model year updates, etc are all done for them.  

Does your marketing plan integrate to create a seamless experience for your customers and your team?  Want to see how the Digital Marketing packages can help grow your business while making your life much easier? Give us a call to learn more about our Digital Marketing products – we’d love to help you like we’ve helped hundreds of other dealerships: 877-242-4472.


PSM Marketing

825 Highway 74 South
Peachtree City, GA 30269
Tel: (877) 242-4472
Int: (770) 692-1750
Text: (770) 692-1750