Bullseye Program

Multi-Channel Marketing

The Bullseye program puts your dealership in-front of thousands of your most viable prospects by utilizing several online and offline strategies. We boost traffic to your website. We get prospects to self-identify if they’re interested in buying something from you right now. We automatically send your website inventory visitors a buy-back email. Then our internal call center picks up the phone and sets appointments and generates Hot Leads for your team.

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Identify Active, Inactive & Conquest Riders in Dealer's Top-Performing Zip Codes
Past Customers Re-targeted in Facebook & Instagram
3 Programmatic Emails sent to Past Customers
Prospects Self-Identify if they are in the Market
Completed Surveys & Email Clicks are Onboarded (Connect Device ID to customer information to track inventory page visits)
Inventory Page Visitors Receive a 1-to-1 Buy Back Email
Mail Them 6x9" Variable Print Postcard
Our In-House BDC sets Sales Appointments & Identifies Hot Leads
Dial-Into DMS to Provide ROI Report

Latest Reviews

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Tom Shantz
1/17/2020
Our organization, Smoky Mountain Harley Owners Group Chapter #3002, has recently been migrated over to a new website provided and managed by Firestorm. In the process, we have had several technical and functionality challenges in the switch from our old website. Alyssa has been amazingly responsive, helpful and solution-oriented throughout the process--even more impressive because she's guiding those of us with no relevant technical backgrounds toward satisfactory resolutions. Truly outstanding . . . can't say enough about all she's done and doing for us! (Employee: Alyssa Hines)
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Gentry Julian
1/10/2020
I sent an email over to update a mutual clients website and less than an hour later the new update was up and running on all three websites. I was blown away with how fast the response was and how nice Tia was in helping our client get the best service possible. Thank you Tia! (Employee: Tia Robinson)
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Brian McClure
1/7/2020
Awesome! (Employee: Marisa Tils)
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james brown
1/6/2020
Good stuff (Employee: Ray Mondragon)
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JASON ROHRER
1/3/2020
Marisa is fabulous! Always helpful and I can here the smile on her face everytime we talk (Employee: Marisa Tils)
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Don Cecconi
12/12/2019
Indian Motorcycle of Northern Kentucky needed to update our website Showroom with important new models that did not yet have specs & info from the feed source, and Lauren was able to manually update the Showroom so we wouldn't have to wait (no eta) for the feed source. Additionally, we occasionally need to highlight new models with promotional information that the Showroom format won't accommodate. Lauren helped us develop a manual process that provides exposure on the website without impacting the Showroom format. We appreciate her clear (and candid) explanations of issue resolution and her support of our site upgrades. She does a great job. (Employee: Lauren Linenfelser)
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Jared Lautzenheiser
12/4/2019
The entire team at PSM is awesome to work with! Highly recommend them! (Employee: Melissa Collins)
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Robert Googe
11/22/2019
Alyssa has been extremely helpful during our design and launch of our website. She has been readily available whenever we have needed her and has always responded back very quickly. She has handled any questions and tasks efficiently and has always provided a solution or answer. We are still in the propagation period and still have communication with Alyssa. She has been a HUGE help during this process and has always been willing to go the extra mile. Robert Googe Got Gear Motorsports (Employee: Alyssa Hines)
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Amber Anderson
11/15/2019
Taylor is great to work with at PSM!! He is a rockstar in digging into all of my requests and gets back to me promptly! Everyone is great to work with at PSM! Thanks Taylor for everything! (Employee: Taylor McCullough)
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Steve Larson
11/11/2019
Alyssa made the process of switching our website to PSM much easier that we thought. She's a true pro and kept us on track. Thank you from your friends at H-D of Asheville! (Employee: Alyssa Hines)

PSM Marketing

825 Highway 74 South
Peachtree City, GA 30269
Tel: (877) 242-4472
Int: (770) 692-1750
Text: (770) 692-1750

Questions?