Bullseye Program

Multi-Channel Marketing

The Bullseye program puts your dealership in-front of thousands of your most viable prospects by utilizing several online and offline strategies. We boost traffic to your website. We get prospects to self-identify if they’re interested in buying something from you right now. We automatically send your website inventory visitors a buy-back email. Then our internal call center picks up the phone and sets appointments and generates Hot Leads for your team.

Identify Active, Inactive & Conquest Riders in Dealer's Top-Performing Zip Codes
Past Customers Re-targeted in Facebook & Instagram
3 Programmatic Emails sent to Past Customers
Prospects Self-Identify if they are in the Market
Completed Surveys & Email Clicks are Onboarded (Connect Device ID to customer information to track inventory page visits)
Inventory Page Visitors Receive a 1-to-1 Buy Back Email
Mail Them 6x9" Variable Print Postcard
Our In-House BDC sets Sales Appointments & Identifies Hot Leads
Dial-Into DMS to Provide ROI Report

Latest Reviews

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Don Cecconi
Indian Motorcycle of Northern Kentucky needed to update our website Showroom with important new models that did not yet have specs & info from the feed source, and Lauren was able to manually update the Showroom so we wouldn't have to wait (no eta) for the feed source. Additionally, we occasionally need to highlight new models with promotional information that the Showroom format won't accommodate. Lauren helped us develop a manual process that provides exposure on the website without impacting the Showroom format. We appreciate her clear (and candid) explanations of issue resolution and her support of our site upgrades. She does a great job. (Employee: Lauren Linenfelser)
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Jared Lautzenheiser
The entire team at PSM is awesome to work with! Highly recommend them! (Employee: Melissa Collins)
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Robert Googe
Alyssa has been extremely helpful during our design and launch of our website. She has been readily available whenever we have needed her and has always responded back very quickly. She has handled any questions and tasks efficiently and has always provided a solution or answer. We are still in the propagation period and still have communication with Alyssa. She has been a HUGE help during this process and has always been willing to go the extra mile. Robert Googe Got Gear Motorsports (Employee: Alyssa Hines)
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Amber Anderson
Taylor is great to work with at PSM!! He is a rockstar in digging into all of my requests and gets back to me promptly! Everyone is great to work with at PSM! Thanks Taylor for everything! (Employee: Taylor McCullough)
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Steve Larson
Alyssa made the process of switching our website to PSM much easier that we thought. She's a true pro and kept us on track. Thank you from your friends at H-D of Asheville! (Employee: Alyssa Hines)
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Eric Walgren
Alyssa has been more than a pleasure to work with! Extremely knowledgeable, a great communicator and an all-around great help! She has personally made our introduction to working with Firestorm websites a positive experience and took a seemingly stressful time and made it very easy! Feel free to use this review to give her a big raise! (Employee: Alyssa Hines)
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Heather Henderson
Taylor should be wearing a cape, as far as I'm concerned. His knowledge of the system is encyclopedic and his ability to see through to your end goal is simply awesome. TWO THUMBS WAY UP! (Employee: Taylor McCullough)
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Tara Nelson
I would like to recognize Marisa Tils and the many other people that we have worked with at PSM Marketing. She specifically has worked with us at Valley Cycle & Motorsports to set us up with the best campaigns. She has walked us through email designs, kept in close contact with the graphic team, co-op and other components of open house events that we have had. With the team's help things have ran seamlessly and we have had some great results. I would recommend PSM to fellow business owners. Marisa does a spectacular job, always follows up and is very pleasant to work with. Thank you to each and every person that we have worked with at PSM. (Employee: Marisa Tils)
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Bryan Knitter
Cory helped get a mutual customer's website leads funneled into their CRM through our API. He was very responsive to emails and got the job done cleanly and quickly. (Employee: Cory Harkins)
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Kyle Murphy
Our dealership was working with Ray Mondragon who convinced us to do a campaign with PSM. $5,000 later we start to get leads in for a week or 2, out of the 20 total Hot leads/Appointments scheduled, we couldn't get but 2 of the individuals on the phone, they both came in and were so unqualified there was nothing we could do with them. Given the fact that we paid $250 for each of these prospects, you'd think there would be some validity and potential in the leads that were sent to us, but PSM produced ZERO results! As a Harley dealership with well know management in the industry we are going to make sure our colleagues at other dealerships don't make the same mistake. After a vain attempt to recall another 90 people in the hopes to drum up business, Ray and his team still could not produce anything for our business. I tried to contact the CEO but I guess our $5,000 wasted wasn't moving enough for him to reply to an email we sent. I assure you all the results their salespeople boast are beyond stretching the truth. I know this is likely not even going to be published because this review was written on their site and i'm sure they'll filter it out, but I believe compensation is due, and I hope this is seen by the right eyes that would make the judgement to respond and reconcile the issues we've had with PSM.

PSM Marketing

825 Highway 74 South
Peachtree City, GA 30269
Tel: (877) 242-4472
Int: (770) 692-1750
Text: (770) 692-1750