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CASE STUDIES

Sharp Shooter Case Study: Rossiter's H-D

October 25, 2017 | Eric Pedretti


ArticlesDealership:
Rossiter’s has been owned and operated by Rick Rossiter in Sarasota, FL for over 20 years. From unique art sculptures to the owner’s personal collection of early model motorcycles, they have attractions for everyone including, ‘by far, the friendliest staff in the country!’

Solution:
For their first Sharp Shooter Event, they decided to target 3,500 conquest prospects who ride what they sell, live in their backyard but hadn’t bought from them. They also called past customers and emailed everyone they had an email address for in their database. Using a mix of active, inactive and prospect customers, they knew they could reactivate customers who hadn’t spent money with them in the previous year, drive some new blood through the door and increase frequency of visits of their existing customers while increasing the number of customers spending money with them and the amount they spend in 2017. Since the lonelies...

Local Web Dominator Case Study: Louisiana Power Sports

October 18, 2017 | Tia Robinson


ArticlesOBJECTIVE
Louisiana Power Sports provides superior customer service to the Northwest Louisiana area, just outside of Shreveport. Owners Vicky and Jimmy Gould know that everything about their dealership is passion-based and that they must continue to reach the hearts of their local enthusiasts if they are going to continue to grow their business. Marketing their dealership isn’t about creating enthusiasts – it’s about reaching folks in their market who are already passionate about their powersports, and converting those people into fanatical customers.

SOLUTION
Vicky worked with her Account Executive, Bill Gallagher, to create a compelling digital marketing strategy through the Local Web Dominator program. One of the features included in that program is Facebook advertising. Through the use of this extremely powerful social media channel, Louisiana Power Sports was able to target local enthusiasts in their market with a...

Local Web Dominator Case Study: Hattiesburg Cycles

September 21 | Tia Robinson


ArticlesOBJECTIVE
Hattiesburg Cycles is a family run business with a passion for the powersports industry that has turned them into the Mississippi Gulf’s largest dealer. Like most successful dealerships, they mix cutting edge Sales & Marketing best practices with a healthy dose of playful enthusiasm and shared experiences. One of their objectives is to continue pushing those best practices to grow their business and their customers while maintaining that charming southern family feel. Marketing Manager, Robert McMorrow, knows that people buy from folks that they know, like and trust and that the best way to continue that relationship to communicate with...

Sharp Shooter Case Study: Hawkeye Motorworks

September 14 | Eric Pedretti


ArticlesDEALERSHIP:
Hawkeye Motorworks is a Honda Powerhouse Dealer located in Davenport, IA. Honda Powerhouse Dealers provide the most complete inventory of Honda Motorcycles, ATV’s & SxS’s available. Hawkeye invites customers in to ‘Feel the power. Honda Powerhouse. All Honda. All the Time.


SOLUTION:
Hawkeye Motorworks is a Honda Powerhouse Dealer located in Davenport, IA. Honda Powerhouse Dealers provide the most complete inventory of Honda Motorcycles, ATV’s & SxS’s available. Hawkeye invites customers in to ‘Feel the power. Honda Powerhouse. All Honda. All the Time.

PSM Marketing

825 Highway 74 South
Peachtree City, GA 30269
Tel: (877) 242-4472

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