Sharp Shooter Program
Multi-Channel Marketing
Deliver the Right Message, to the Right Target Audience, with the Right Media, at just the Right Time to Grow Market Share and Increase Customer Retention.
Personalized Variable Print Postcard
A 6×9 four color variable print postcard with campaign-specific ad copy and call to action already ‘Done for You’ carefully crafted to send customers to your very own web site landing page.
Personalized Email Campaign
Your house list and harvested list will receive two professionally designed, custom crafted, personal e-mails from the ‘voice’ of your dealership to get them excited about your upcoming campaign and encourage them to respond by visiting the landing page which converts suspects into prospects, and moves them deeper into your sales funnel.
Custom URL Landing Page
This page is strategically designed to capture relevant information about your prospects and generate bona-fide sales leads for every department in your dealership. Yes, this is the secret sauce!
Website Banner Ad
Integrating your web site into your campaign is crucial. For each campaign, Powersports Marketing™ will provide a custom web banner to place on your site to further boost response. We leverage your existing ‘web site just lookers’ and convert them into prospects all the while letting online visitors know about your upcoming event.
Event Flyers / Bag Stuffers
Drive more qualified prospects to your custom landing page and event with the event flyers and bag stuffers we create to match your other campaign elements. These 8½x11 handouts will allow you to publicize your event within your ‘sweet spot’ – people who are already doing business with your dealership.
Social Media Updates
We provide ‘Done for You’ artwork and ad copy to make your social media posts pop with a relevant and compelling reason to visit your custom landing page and attend your dealership’s upcoming event.
Campaign Reporting
No more wasting half of your advertising dollars on marketing and not knowing which half. We provide campaign update reporting including a list of leads for every department in the dealership prior to your event and upon the completion of your event. Following up with the leads from your event creates an Evergreen month long sales process for every department in the store.
Campaign Training
Due to our sister company Dealership University™, training is in our DNA. That’s why every Sharp Shooter campaign includes at no additional cost, a complete A to Z training session for the leadership team of your dealership to insure all I’s are dotted and T’s are crossed. Your team can make a huge difference in the results of your campaign, and we make sure they are all dialed in and ready to sell more bikes, make more money, and have more fun!
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