Bullseye Program

Multi-Channel Marketing

The Bullseye program puts your dealership in-front of thousands of your most viable prospects by utilizing several online and offline strategies. We boost traffic to your website. We get prospects to self-identify if they’re interested in buying something from you right now. We automatically send your website inventory visitors a buy-back email. Then our internal call center picks up the phone and sets appointments and generates Hot Leads for your team.

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Identify Active, Inactive & Conquest Riders in Dealer's Top-Performing Zip Codes
Past Customers Re-targeted in Facebook & Instagram
3 Programmatic Emails sent to Past Customers
Prospects Self-Identify if they are in the Market
Completed Surveys & Email Clicks are Onboarded (Connect Device ID to customer information to track inventory page visits)
Inventory Page Visitors Receive a 1-to-1 Buy Back Email
Mail Them 6x9" Variable Print Postcard
Our In-House BDC sets Sales Appointments & Identifies Hot Leads
Dial-Into DMS to Provide ROI Report

Latest Reviews

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Ed Harper
2/26/2021
I was sure I was going to have to push, pull, and drag this team to the finish line. The reality was that I had to do my best to keep up. Blown away by how quick, and efficient they were. I could go into great detail about each one individually, but I simply don't have time. Making the big changes we did is normally an excruciating experience, but it was actually a great experience from start to finish. We are so glad that we decided to take the leap with PSM. (Employee: Tia Robinson, Taylor Donahue, Josh Rapplean, Tory Hornsby)
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Tom Muto
2/19/2021
John stands out as one of the most straight forward and honest individuals I have ever had the pleasure to do business with. From the start of our relationship with PSM John has been there every step of the way to ensure that his team was meeting every expectation. Not only did he not BS his way through any hiccups he made sure they were handled immediately and would follow up to make sure we were satisfied. I look forward to working with John and his team for years to come as they help our company grow. Thank you for taking our business to the next level. (Employee: John Ambuehl)
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Bailey Quirico
2/12/2021
Thank you John for making the transition process in switching web companies so easy! (Employee: John Ambuehl)
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Jessica Williams
2/12/2021
Hands down the best experience I have ever had dealing with another company, professionally and personally. If I could give an umpteen amount of stars I would. Tia is by far the easiest person I have ever had the pleasure of working with on our website. Usually transitioning from one website to another is mind numbing to say the least but she couldn't have made this process any easier for us. She has always been there whenever we needed her regardless of the time or day. With our previous site something that would take them 2 weeks to complete Tia has done within a matter of minutes while communicating the entire way. She is the breath of fresh air we were hoping for and has far exceeded our expectations. I am so glad we made this change and partnership. I consider Tia a part of the Lee's Country RV Family now! (Employee: Tia Robinson)
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Jeremy Lee
2/12/2021
I cannot begin to express how great this experience has been since the beginning!!! When it comes to getting help right away or just the follow to see that it's been completed, there are none better!! (Employee: Tia Robinson)
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Ryan Smith
1/27/2021
Just thought I'd give a long-overdue shout out to Ray Mondragon, our Account Executive. Ray has always demonstrated a clear and concise understanding of what we do at the dealership level. Ray understands marketing as it creates value in our business and knows what drives ROI and what does not. I'll always remember Ray asking if it's not producing leads or driving transactions, why would you do it? I've come to live my marketing life by those thoughts and it's led to success. Thank you Ray!! (Employee: Ray Mondragon)
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Ryan Smith
1/27/2021
I just want to say that Ben recently took over our Adwords account and we had a meeting with him where we rehearsed our strategy for our dealership. Ben clearly understood our goals and knew exactly how to put a strategy toward them. In asking Ben theoretical questions about the digital game he required no further explanations, he understood everything and answered our questions intelligently and completely. Ben suggested a strategy that would save us a ton of money and be more effective. Today I looked and the results were exactly what we wanted. Honestly, we're paying half what we were and our insight scores are off the charts. (Employee: Ben Chimento)
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PATRICIA BETTENCOURT
12/1/2020
WHAT AN INCREDIBLE JOB. WE HAD AN INCREDIBLE NEW WEBSITE CREATED IN LESS THAN TWO WEEKS. UNBELIEVABLE. THANK YOU ALL FOR YOUR HELP, ESPECIALLY RAY AND TIA. THANK YOU! (Employee: Tia Robinson)
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Ashley Kioski
10/22/2020
I recently did some house cleaning on our website and made some updates to make the site more user-friendly, updated/ removed outdated information and verbiage, added some new features, etc. Tia was extremely helpful and made all of my updates in a timely fashion and worked directly with our designers to make the necessary changes needed and always kept me in the loop. She also provided me with several how-to guides and walked me through the processes of the things that I could do from my end. And from that I learned a lot about how to navigate the website from my end without needing to reach out to you guys and making quick fixes that I need (something that I wasn't very familiar with or confident on doing on my own before). The entire PSM team has been more than helpful anytime I have reached out and goes above and beyond to help! Thank you again for all being so awesome and great to work with! (Employee: Tia Robinson)
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KELLEY SCHWARTZ
10/15/2020
John and Alyssa were fantastic in putting our new website together and making sure we transitioned without a hiccup. They were available anytime we had questions or concerns and the entire team is just a pleasure to work with. We look forward to working with PSM for our marketing needs. Thank you so much PSM! (Employee: Alyssa Hines, John Ambuehl)

PSM Marketing

825 Highway 74 South
Peachtree City, GA 30269
Tel: (877) 242-4472
Int: (770) 692-1750
Text: (770) 692-1750

Questions?