Bullseye Program

Multi-Channel Marketing

The Bullseye program puts your dealership in-front of thousands of your most viable prospects by utilizing several online and offline strategies. We boost traffic to your website. We get prospects to self-identify if they’re interested in buying something from you right now. We automatically send your website inventory visitors a buy-back email. Then our internal call center picks up the phone and sets appointments and generates Hot Leads for your team.

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Identify Active, Inactive & Conquest Riders in Dealer's Top-Performing Zip Codes
Past Customers Re-targeted in Facebook & Instagram
3 Programmatic Emails sent to Past Customers
Prospects Self-Identify if they are in the Market
Completed Surveys & Email Clicks are Onboarded (Connect Device ID to customer information to track inventory page visits)
Inventory Page Visitors Receive a 1-to-1 Buy Back Email
Mail Them 6x9" Variable Print Postcard
Our In-House BDC sets Sales Appointments & Identifies Hot Leads
Dial-Into DMS to Provide ROI Report

Latest Reviews

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Chandan Patra
9/23/2024
Nice (Employee: rakesh sinha)
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Robert Googe
12/29/2023
I can't explain how valuable Liz has been (and IS) providing us with EXCELLENT website assistance! She has always worked very hard to provide solutions to issues, insightful suggestions and has always responded very quickly when we need help. I have worked closely with Liz throughout the years and respect her professionalism and knowledge. I'd like to say Thank-You for sticking with us and genuinely having our best interest in mind. It definitely shows! PS - I'm not letting you go that easily! :-) (Employee: Elizabeth Jones)
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Jessica Williams
8/10/2023
Unicorns are mythical creatures. Unfortunately in reality, they dont exist. But in business-land, they refer to something that is extremely rare and hard to find. Luckily for PSM they have captured such a rare and magical creature. Elizabeth is a source of stability within PSMs organization! She possesses rock-solid knowledge and expertise to get things done, consistently, efficiently, and effectively. Elizabeth is my go-to for anything PSM, even if it is beyond her scope of work, she takes the initiative to solve the problem, each and every time! Superstars like her are the individuals within organizations who are going to change everything. Elizabeths resourcefulness, technical expertise, communication habits, and hard work is what sets her apart from the donkeys of the world making a versatile employee such as herself, an asset to the company. Unicorns run in the wild but once caught they deliver explosive results, shatter expectations, and do so with flying colors. Elizabeth is my unicorn. PSM you should give this magician a raise. (Employee: Elizabeth Jones)
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Gretchen Pierce
8/9/2023
Let me start off by saying that I have NEVER had someone help me like Elizabeth does! If I have a problem, she is there. If she can't fix it, she will let me know what to do to fix it. She has gone above and beyond for me and 3 State Harley-Davidson. From sending things to Harley-Davidson corporate (to make sure posts followed MAP policy and LDMV policy) to letting me know that her graphics team is working to fit my banners to our website, to making sure everything is ok before she is off on weekends! Elizabeth is the best at what she does and I will recommend PSM and her to everyone! (Employee: Elizabeth Jones)
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Amie Becker
7/28/2023
I've worked with DS and Room 58 in the past and can confidently say Elizabeth is simply the best rep I've had. She does a tremendous job balancing responsiveness with thoughtful insights/recommendations and juggling multiple clients while making us feel like a priority. She's quick to offer best practices and incredibly patient. I appreciate her professionalism; her sense of humor is a huge bonus! (Employee: Elizabeth Jones)
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Carolyn Jensen
7/24/2023
Today I found myself following the tutorials that Elizabeth generously created for me. Elizabeth has on several occasions patiently walked me through the steps that answer my questions and at the same time recorded those steps for my use in the future. I appreciate being able to refer to those little videos. If a question arises that we haven't encountered before, Elizabeth quickly responds to my emails and/or calls with an answer or with a promise to get me to the right person at PSM. Thank you, Elizabeth! (Employee: Elizabeth Jones)
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Lauri Butler
7/19/2023
Excellent customer service and knowledge from Elizabeth! She was very patient in teaching me the ins and outs of the platform and providing me with great reference. And she did not disappear after training. All ways available for questions and concerns. (Employee: Elizabeth Jones)
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Lauri Butler
7/19/2023
Excellent customer service and knowledge from Elizabeth! She was very patient in teaching me the ins and outs of the platform and providing me with great reference. And she did not disappear after training. All ways available for questions and concerns. (Employee: Elizabeth Jones)
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Dan Kuetemeyer
7/18/2023
Elizabeth and the team were great at specifics and timeline of getting our web site set up and launched for us! Thank you so much Dan (Employee: Elizabeth Jones)
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Mike Prosser
6/1/2023
Great communication skills and ability to navigate around the inner workings of the various components of the PSM Suite (Employee: Elizabeth Jones)