What’s the big deal? Aren’t we at a time where website options are all pretty close to the same thing?

Tory Hornsby | 06/14/2019

Have you heard the news?  PSM Marketing is now a Certified Vendor for Harley-Davidson!  We’re excited to partner with even more H-D dealers across the country providing high-performing websites and supplying the highest-rated dealer support in the powersports industry. If you’re not a Harley dealer, we’re happy to earn your business as well, and I highly recommend you reach out to your OEM rep and request that Firestorm Websites be added as an option for them as well.

But Tory, what’s the big deal? Aren’t we at a time where website options are all pretty close to the same thing?  Not even close. Not only are there often technological differences and support issues, but there are also big differences in each provider’s purpose. Below are a few reasons that dealers take advantage of a Firestorm Website, starting with our purpose.

It’s our responsibility to build a website that better matches your dealership’s culture, geography, branding and OEM(s), while utilizing high-performing marketing strategies to increase web leads. The metric that demonstrates when a website is performing better is increased leads. We concentrate on lead generation, which is why Firestorm Website clients experience an increase of 30% to over 1,000%! You read that right… we see lead gains of over 1,000% when compared to a previous provider. Contact us to see some dealership case studies.

These days, SEO is a real issue, but it’s often misunderstood. Firestorm Websites contain an enhanced SEO foundation that includes an upgraded URL structure on inventory pages. This upgrade better matches your website to your dealership’s location and the units you sell, meaning you’re more likely to appear in the results when a local prospect does a Google search. On top of this, we offer monthly and bi-weekly SEO management services to further increase ranking/results.  

Firestorm Websites also offer full, open access to our back office CMS (Content Management System). This is a client-favorite feature that enables dealers to control and adjust your website without having to contact us. Dealers have become accustomed to waiting days, or even weeks for a simple request. However, if you’d rather reach out and have us help, we have an incredible support team. In fact, compare PSM Marketing’s Google reviews with other website providers. 

In addition, our mobile app enables dealers to manage their inventory on the fly. You can adjust price, change inventory from private to public, adjust featured inventory, and even add pictures of inventory right from the showroom floor, a service bay, or out in the parking lot. 

Speaking of inventory, Firestorm Websites offer VIN Vehicle Decoding. This industry-leading feature works seamlessly and automatically to add vehicle specifications, stock images, and SEO-enhancing marketing descriptions to most valid 17-digit VINs. Or, you can have a person at the dealership manage your inventory manually if you prefer. 

We also update your OEM Promotions automatically as they change, so you’re always up to date with the newest specials. 

Lastly, as I mentioned earlier, our Support Team is the Highest-Rated in the industry. They’re ready to tackle your questions and help with anything your website needs. But don’t just take my word for it, check out what our clients have to say about us on Google or at

The Firestorm Website platform is the only one that’s purpose-built to seamlessly integrate with Email Marketing Automation to drive even more traffic to your site, as well as Reputation Management to grow and showcase reviews for your dealership. When combined with the marketing automation features of the Firestorm Onboarding system, our website platform can identify and market to anonymous website visitors as well. We’ll send your team a daily report of the customers who viewed inventory and you can see which vehicles they were looking at. Then, our Firestorm Email system will automatically email customers a related offer and invite them to stop by the dealership, leading to a quantifiable increase in unit sales – guaranteed!

As you can see, all websites are NOT created equal.

To demo the benefits of a Firestorm Website, call us at 877-242-4472, or click here to request more information. 

- Tory 

P.S. Want to submit YOUR question for “Ask Tory”?  Just email your question to and let Tory know what question you’d like to have answered in a future issue of the UMM Newsletter.

PSM Marketing

825 Highway 74 South
Peachtree City, GA 30269
Tel: (877) 242-4472
Int: (770) 692-1750
Text: (770) 692-1750